MARKETING

I incorporated, pioneered, and branched out ideas to promote Pixel Dash Studios to its audiences and clients.

MARKETING PLAN

Before I joined, Pixel Dash relied on word of mouth to reach new clients. I created a strategic marketing plan that highlighted buyer/client personas, outlined responsibilities for each team member, and built upon the use of the newsletter and social media for promoting their services.

VALUE PROPOSITION CANVAS

To better position Pixel Dash for lead and business generation, I created value propositions for Pixel Dash's multiple areas of expertise. I created these from in-depth research on co-development clients, job listings for work they were looking for, and meeting to discuss their skills and benefits that they offer to clients.

NEWSLETTERS

I created branded newsletters with Mail Chimp to send to current Pixel Dash clients. I used the newsletter to share news about the launch of a new game, virtual reality experiences, or general news about the company.

WEBSITE CREATION

I built out a new website for Pixel Dash using SquareSpace. Their previous website was HTML based, so, the load times were unsatisfactory. I used the old website as a guideline and created a new, branded site, that highlighted more of their skills and high-level work. Check out the website!